PR with a Conscience
PR That Thinks Outside The Box
Talk•about•ables - Creative PR Approaches that Move the Needle
Over the years we have taken special pride in brainstorming creative ways to gain additional media exposure for our clients – ways that create buzz outside the box of traditional media placement and make our clients uniquely “talk-about-able.”
We have mounted plays with our clients in both New York and Los Angeles, created web series for several others, launched several podcasts, helped design a few apps and inspirational card decks, and even brainstormed and pitched TV shows for 11 different clients to Hollywood entertainment folks. Although many of our clients seek our help to promote their books as launch date nears, we have also guided several through the process of writing and publishing a book by brainstorming subject ideas, connecting them with book agents, and helping to find ghost writers.
Custom PR Means Exploring all PR and Exposure Opportunities for our Clients
There is no one-size-fits-all means of making our clients “talk∙about∙able.” Each initiative is planned in concert with our client’s unique talents, needs, and goals. Here are a few “talk∙about∙able” examples we have executed over the years: This clinical psychologist had a powerful message that she thought could be easily scripted and staged as a play. She was right. After several months of writing and rehearsing, her one-man show, I Am Already Well, was wonderfully received in Hollywood, CA.
We developed another client’s work into a play and brought it to the stage in The Ice Cream Man Cometh, which enjoyed two runs at New York City’s 13th St. Theater in Greenwich Village. Both clients got the media bounce they were looking for, which is what “talk∙about∙able” is all about.
Our most exciting “talk∙about∙able” endeavor has been in the TV development space. Many of our clients have the personality, presence, and the expertise to carry their own show. Because we have built strong relationships over the years with a sizeable list of producers and TV development executives, we have been able to present them with client-centric show ideas that we have developed. So far, six of those ideas have been picked up and shopped as potential shows. We are well aware that the odds are long for a TV idea to make it to the screen. None of our potentials have come to fruition yet, but the feedback is good and the interest is there. P.S … We now have two new TV possibilities out there making the rounds.
Do you have an idea for a podcast? Think you have a piece of work that might be a good candidate for the stage, or want to start your own web series to promote your work? Do you have a TV idea that you feel viewers would love? If you’ve got an idea that has got you by the tail, and it keeps popping up on your vision board or pillow, let’s chat.
A Web Series Can Be a Great Way to Gain Traction and Following
Helping this client launch and promote a new series paid big dividends for her project brand and ability to pitch to larger audiences
Web Series Preview >>
Steve Allen Media also worked with the client behind The Ice Cream Man Cometh to turn his book, Prophet or Madman, into a web series by the same name.
