PR That Thinks Outside The Box
Talk•about•ables - Creative PR Approaches that Move the Needle
Over the years we have taken special pride in brainstorming creative ways to gain additional media exposure for our clients – ways that create buzz outside the box of traditional media placement and make our clients uniquely “talk-about-able.”
We have mounted plays with our clients in both New York and Los Angeles, helped create a few web series, launched several podcasts, and even helped design a few apps and inspirational card decks. Although many of our clients seek our help to promote their books as launch date nears, we have also guided several through the process of writing and publishing a book by brainstorming subject ideas, connecting them with book agents, and helping to find ghost writers.
Custom PR Means Exploring all PR and Exposure Opportunities for our Clients
There is no one-size-fits-all means of making our clients “talk∙about∙able.” Each initiative is planned in concert with our client’s unique talents, needs, and goals. Here are a few “talk∙about∙able” examples we have executed over the years: This clinical psychologist had a powerful message that she thought could be easily scripted and staged as a play. She was right. After several months of writing and rehearsing, her one-man show, I Am Already Well, was wonderfully received in Hollywood, CA.
Another client’s work was brought to the stage in The Ice Cream Man Cometh, which enjoyed two runs in New York City’s Greenwich Village. Both clients got the media bounce they were looking for, which is what “talk∙about∙able” is all about.
Do you have an idea for a podcast? Think you have a piece of work that might be a good candidate for the stage, or want to start your own webseries to promote your work? If you’ve got an idea that has got you by the tail, let’s chat.
A Web Series Can Be a Great Way to Gain Traction and Following
Helping this client launch and promote a new series paid big dividends for her project brand and ability to pitch to larger audiences
Steve Allen Media also worked with the client behind The Ice Cream Man Cometh to turn his book, Prophet or Madman, into a webseries by the same name.
