13
MAR
2017

How to talk politics on social media—and keep your job

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The online landscape can seem like a war zone these days, with emotions running high and substantive facts running low. Here’s advice on staying professional when you chime in. By Laura Brown | Posted: March 7, 2017   Social media is exploding with political discussion these days. We’ve all read the stories about employees being fired for something they posted on their personal social media accounts. Are you putting your job at risk by sharing political opinions on social media? How far can you go without attracting the wrong kind of attention from your employer or customers? The law, at least, is on the side of free speech. According to HR professional Patty Malenfant, “watercooler talk” online is legally protected. Your company might not be thrilled...
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09
FEB
2017

What Beyoncé’s Record-Breaking Instagram Post Can Teach PR Pros

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  What Beyoncé’s Record-Breaking Instagram Post Can Teach PR Pros 02/02/2017   By Sophie Maerowitz                   Beyoncé announced on Instagram that she is once again pregnant, a revelation that sent the social media world into a frenzy. The post, a photo of the star posing nearly nude holding her belly, won 6.4 million likes, breaking the record for most-liked post on Instagram (the previous record holder was Selena Gomez, with 6.3 million likes). While PR pros probably can’t claim the nearly 100 million Instagram followers the pop icon boasts, there are a few major takeaways to consider the next time your brand has a big announcement: Choose your channel wisely. While many influencers might choose to announce ...
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27
JAN
2017

Goodbye, SEO: PR is the new king By: Mickie Kennedy

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PR Daily   Remember when you would search for something and come across a website riddled with nonsense words? Those Wild-West days of SEO are now recalled with a chuckle and an eye roll. The websites were never pretty and often full of junk and viruses, but they always seemed to pop up on top. That’s why Google has gone out of its way to come up with new ways for people to get what they want when they search. Its engineers know people don’t want to search for something and get a barely related website in return. They want rich, authentic material that excites them and expands their worlds. As a result, Google has slowly made PR the focus of online search, and it’s up to you to capitalize on it. The old ways Gone are the days of SEO kings. Though many of them have succeeded in...
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05
JAN
2017

Why PR is essential to today’s marketing process

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PR Daily   Building brand awareness today results from combining PR, content marketing, social media and advertising. Through advances in technology and an abundance of digital tools, PR now can drive demand. PR has transitioned from its sole role in early engagement to multiple purposes culminating in sales. Let’s look how today’s public relations enhances marketing: 1. Awareness. This is PR’s long-established role in marketing. Through inbound links from earned media coverage and social media posts, today’s PR pros drive traffic to content, boosting SEO. 2. Consideration. Third-party placements are far more effective and credible than direct messaging and advertising. 3. Conversion. Using a multi-channel approach to promote content pieces can position your organization as an...
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